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Northern communities working to increase mountain bike tourism

A mountain biking collaboration is hoping to put Northern B.C. on the trail map.

The Western Canada Mountain bike Tourism Association has partnered with the Northern Development Initiative Trust and Northern B.C. Tourism to come up with a strategy for drawing riders to the area.

Western Canada Mountain Bike Tourism’s Martin Littlejohn says 12 communities across the northern region are participating in the development strategy including; Terrace, Smithers, Burns Lake and Houston.

“The strategy is to essentially develop some regional collaboration between some of the communities in Northern B.C. that have been developing trails or have plans for more trails and really see an opportunity to not only support local recreation but to attract visitors to these communities.”

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He says the groups are conducting market research with mountain bike travelers to find out what attracts them to an area and meeting with communities to assess what they can do to attract riders.

Littlejohn says mountain bike tourism is becoming increasingly important to areas with natural beauty and a collaborative strategy will help increase the tourism economy in the region.

“We see that Northern B.C. is a great destination as it stands now but if we can also highlight some of the mountain biking I think it just kind of adds to the outdor adventure tourism opportunities in the North.”

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