The Town of Smithers has a new look and identity after last night’s (Tuesday) council meeting.
There, the refreshed brand standards were adopted and with it, a new logo.
According to the town, this was identified as a key priority in the Smithers Economic Development Plan, recognizing the need for a more flexible and contemporary brand.
The aim was for it to support the Town’s goals around economic development, inclusivity, and community engagement.
Last year, council approved a $15,000 budget through a grant from the province’s Rural Economic Diversification and Infrastructure Program.
The new logo will replace the logo on their website, social media channels, and other digital platforms immediately.
The Alpine Al logo will continue to be owned by the town and used on signage and municipal assets before being phased out as they require replacement to manage costs.
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